CNN Cultural Values

CNN Cultural Values

CNN Cultural Values

CNN Cultural Values

A set of badge style illustrations for CNN

A set of badge style illustrations for CNN

A set of badge style illustrations for CNN

This project had a really quick turnaround time, and I worked on it after my regular work hours at 360i and on a couple of weekends. Working from a .pdf of bullet points describing the nitty gritty of each core value, I was asked by CNN to illustrate their 5 company values in a badge style.

This project had a really quick turnaround time, and I worked on it after my regular work hours at 360i and on a couple of weekends. Working from a .pdf of bullet points describing the nitty gritty of each core value, I was asked by CNN to illustrate their 5 company values in a badge style.

This project had a really quick turnaround time, and I worked on it after my regular work hours at 360i and on a couple of weekends. Working from a .pdf of bullet points describing the nitty gritty of each core value, I was asked by CNN to illustrate their 5 company values in a badge style.

This project had a really quick turnaround time, and I worked on it after my regular work hours at 360i and on a couple of weekends. Working from a .pdf of bullet points describing the nitty gritty of each core value, I was asked by CNN to illustrate their 5 company values in a badge style.

This project had a really quick turnaround time, and I worked on it after my regular work hours at 360i and on a couple of weekends. Working from a .pdf of bullet points describing the nitty gritty of each core value, I was asked by CNN to illustrate their 5 company values in a badge style.
 

Values and beliefs are difficult to illustrate in an interesting way—they’re usually abstract concepts that do not immediately inspire any particular imagery. I wanted to find a common theme of objects to represent these values, and landed on this ancient/mystical theme.

Values and beliefs are difficult to illustrate in an interesting way—they’re usually abstract concepts that do not immediately inspire any particular imagery. I wanted to find a common theme of objects to represent these values, and landed on this ancient/mystical theme.

Values and beliefs are difficult to illustrate in an interesting way—they’re usually abstract concepts that do not immediately inspire any particular imagery. I wanted to find a common theme of objects to represent these values, and landed on this ancient/mystical theme.

Values and beliefs are difficult to illustrate in an interesting way—they’re usually abstract concepts that do not immediately inspire any particular imagery. I wanted to find a common theme of objects to represent these values, and landed on this ancient/mystical theme.

Values and beliefs are difficult to illustrate in an interesting way—they’re usually abstract concepts that do not immediately inspire any particular imagery. I wanted to find a common theme of objects to represent these values, and landed on this ancient/mystical theme.

random-badges3
final-set1
key
final-set2
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Out-takes and sketches

A few of the badges went through many explorations and revisions with the clients. Some of these designs didn't make the final cut, but I like how they turned out and they still feel relevant with the final work.

sketches
challenge-assumptions

Challenge Assumptions—Alt

right-problems

Right Problems, Right People—Alt

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