Impossible Rebrand

Impossible Rebrand

Impossible Rebrand

Impossible Rebrand

Impossible Rebrand

Brand identity overhaul for Impossible Meat From Plants.
Work completed at JKR Global.

Brand identity overhaul for Impossible
Meat From Plants. Work completed at JKR Global.

Brand identity overhaul for Impossible Meat
From Plants. Work completed at JKR Global.

Brand identity overhaul for Impossible Meat From Plants. Work completed at JKR Global.

Impossible Brand History
01 IMPOSSIBLE_STILLS_NEW_KOP
03 IMPOSSIBLE_STILLS_KOP_Wordmark Detail 01
07 IMPOSSIBLE_STILLS_KOP_Symbol 03
06 IMPOSSIBLE_STILLS_KOP_Symbol 02
05 IMPOSSIBLE_STILLS_KOP_Symbol 01
15 IMPOSSIBLE_STILLS_KOP_Typography Character Set 01
16 IMPOSSIBLE_STILLS_KOP_Typography Character Set 02
17 IMPOSSIBLE_STILLS_KOP_Typography Character Set 03
19 IMPOSSIBLE_STILLS_APPS_OOH_06 (1)
20 IMPOSSIBLE_STILLS_APPS_OOH_07 (1)
21 IMPOSSIBLE_STILLS_APPS_OOH_08 (1)
19 IMPOSSIBLE_STILLS_KOP_Typography System 01
08 IMPOSSIBLE_STILLS_KOP_Primary Palette (1)
09 IMPOSSIBLE_STILLS_KOP_Secondary Palette
22 IMPOSSIBLE_STILLS_KOP_Violators 02
21 IMPOSSIBLE_STILLS_KOP_Violators 01
22 IMPOSSIBLE_STILLS_KOP_Product Iconography
05 IMPOSSIBLE_STILLS_PHOTOGRAPHY_Macro 01
06 IMPOSSIBLE_STILLS_PHOTOGRAPHY_Macro 02
07 IMPOSSIBLE_STILLS_PHOTOGRAPHY_Macro 03
08 IMPOSSIBLE_STILLS_PHOTOGRAPHY_Macro 04
Impossible-CaseFilm-StoryBoard-22 V2
05 IMPOSSIBLE_STILLS_APPS_PACKAGING_Chicken Tenders (1)
03 IMPOSSIBLE_STILLS_APPS_PACKAGING_Ground Sausage (1)
41 IMPOSSIBLE_STILLS_APPS_BETTER FOR THE WORLD_OOH
44 IMPOSSIBLE_STILLS_APPS_BETTER FOR THE WORLD_SCHOOL LUNCHES_OOH
45 IMPOSSIBLE_STILLS_APPS_BETTER FOR THE WORLD_SCHOOL LUNCHES_Food Service
42 IMPOSSIBLE_STILLS_APPS_BETTER FOR THE WORLD_Disaster Relief 01

Credits

Credits

Credits

Credits

Credits

Agency—Jones Knowles Ritchie NY
JKR Impossible Creative Team:
Global ECD—Lisa Smith
CD—Alex Boulware
Design Director (Identity)—Gustavo Dao
Design Director (Launch)—Jay Chapman
Copywriter—Joe Schott
Senior Designer—Sophia Del Plato
Senior Designers—Pablo Kahn, John Vetter, Daniel Brokstad, Pat Iadanza
Illustrator—Sophia Del Plato
Motion Director—Stubbs Johnston
Motion Design & Animation—Griffin Keller and Kaitlyn Chandler
3D Renderer (Packaging)—Abesalom Kavelashvili
Photography (Product)—Bobby Doherty
Photography (Lifestyle)—Grant Cornett
Custom Typeface created by Colophon Foundry

Agency—Jones Knowles Ritchie NY
Global ECD—Lisa Smith
CD—Alex Boulware
Design Director (Identity)—Gustavo Dao
Design Director (Launch)—Jay Chapman
Copywriter—Joe Schott
Senior Designer—Sophia Del Plato
Senior Designers—Pablo Kahn, John Vetter, Daniel Brokstad, Pat Idanza
Illustrator—Sophia Del Plato
Motion Director—Stubbs Johnston
Motion Design & Animation—Griffin Keller and Kaitlyn Chandler
3D Renderer (Packaging)—Abesalom Kavelashvili
Photography (Product)—Bobby Doherty
Photography (Lifestyle)—Grant Cornett

Custom Typeface created by Colophon Foundry


Agency—Jones Knowles Ritchie NY
Global ECD—Lisa Smith
CD—Alex Boulware
Design Director (Identity)—Gustavo Dao
Design Director (Launch)—Jay Chapman
Copywriter—Joe Schott
Senior Designer—Sophia Del Plato
Senior Designers—Pablo Kahn, John Vetter, Daniel Brokstad, Pat Iadanza
Illustrator—Sophia Del Plato
Motion Director—Stubbs Johnston
Motion Design & Animation—Griffin Keller and Kaitlyn Chandler
3D Renderer (Packaging)—Abesalom Kavelashvili
Photography (Product)—Bobby Doherty
Photography (Lifestyle)—Grant Cornett

Custom Typeface created by Colophon Foundry


Agency—Jones Knowles Ritchie NY
Global ECD—Lisa Smith
CD—Alex Boulware
Design Director (Identity)—Gustavo Dao
Design Director (Launch)—Jay Chapman
Copywriter—Joe Schott
Senior Designer—Sophia Del Plato
Senior Designers—Pablo Kahn, John Vetter, Daniel Brokstad, Pat Iadanza
Illustrator—Sophia Del Plato
Motion Director—Stubbs Johnston
Motion Design & Animation—Griffin Keller and Kaitlyn Chandler
3D Renderer (Packaging)—Abesalom Kavelashvili
Photography (Product)—Bobby Doherty
Photography (Lifestyle)—Grant Cornett

Custom Typeface created by Colophon Foundry