As the official airline of the TCS New York City Marathon, United celebrated the story of Minerva Tanag. Minerva is a marathon runner who flew from Guam to NYC in 2019 to run her 15th, and last, marathon. United also flew Minerva's family from Guam to New York to surprise her at the finish line of her last marathon.

As the official airline of the TCS New York City Marathon, United celebrated the story of Minerva Tanag. Minerva is a marathon runner who flew from Guam to NYC in 2019 to run her 15th, and last, marathon. United also flew Minerva's family from Guam to New York to surprise her at the finish line of her last marathon.

As the official airline of the TCS New York City Marathon, United celebrated the story of Minerva Tanag. Minerva is a marathon runner who flew from Guam to NYC in 2019 to run her 15th, and last, marathon. United also flew Minerva's family from Guam to New York to surprise her at the finish line of her last marathon.

As the official airline of the TCS New York City Marathon, United celebrated the story of Minerva Tanag. Minerva is a marathon runner who flew from Guam to NYC in 2019 to run her 15th, and last, marathon. United also flew Minerva's family from Guam to New York to surprise her at the finish line of her last marathon.

As the official airline of the TCS New York City Marathon, United celebrated the story of Minerva Tanag. Minerva is a marathon runner who flew from Guam to NYC in 2019 to run her 15th, and last, marathon. United also flew Minerva's family from Guam to New York to surprise her at the finish line of her last marathon.

I was tasked with developing a look and feel, logo lockup, and race day posters for this campaign. Working solely within United’s color palette and using only their brand typeface, the campaign was designed to be instantly recognizable as United Airlines. New campaign specific imagery was introduced that referenced Guam, NYC, and running, to add visual depth and texture to the posters.

I was tasked with developing a look and feel, logo lockup, and race day posters for this campaign. Working solely within United’s color palette and using only their brand typeface, the campaign was designed to be instantly recognizable as United Airlines. New campaign specific imagery was introduced that referenced Guam, NYC, and running, to add visual depth and texture to the posters.

I was tasked with developing a look and feel, logo lockup, and race day posters for this campaign. Working solely within United’s color palette and using only their brand typeface, the campaign was designed to be instantly recognizable as United Airlines. New campaign specific imagery was introduced that referenced Guam, NYC, and running, to add visual depth and texture to the posters.

I was tasked with developing a look and feel, logo lockup, and race day posters for this campaign. Working solely within United’s color palette and using only their brand typeface, the campaign was designed to be instantly recognizable as United Airlines. New campaign specific imagery was introduced that referenced Guam, NYC, and running, to add visual depth and texture to the posters.

I was tasked with developing a look and feel, logo lockup, and race day posters for this campaign. Working solely within United’s color palette and using only their brand typeface, the campaign was designed to be instantly recognizable as United Airlines. New campaign specific imagery was introduced that referenced Guam, NYC, and running, to add visual depth and texture to the posters.

Credits

Credits

Credits

Credits

Credits

Agency—360i
CCO—Menno Kluin
ECDs—Sam Shephard, Frank Cartegena
ACDs—Erika Kohnen, Amy Werblin
Art Director—Sarah Arrington
Design Director—Brian Gartside
Designer—Sophia Del Plato

Agency—360i
CCO—Menno Kluin
ECDs—Sam Shephard, Frank Cartegena
ACDs—Erika Kohnen, Amy Werblin
Art Director—Sarah Arrington
Design Director—Brian Gartside
Designer—Sophia Del Plato

Agency—360i
CCO—Menno Kluin
ECDs—Sam Shephard, Frank Cartegena
ACDs—Erika Kohnen, Amy Werblin
Art Director—Sarah Arrington
Design Director—Brian Gartside
Designer—Sophia Del Plato

Agency—360i
CCO—Menno Kluin
ECDs—Sam Shephard, Frank Cartegena
ACDs—Erika Kohnen, Amy Werblin
Art Director—Sarah Arrington
Design Director—Brian Gartside
Designer—Sophia Del Plato

Agency—360i
CCO—Menno Kluin
ECDs—Sam Shephard, Frank Cartegena
ACDs—Erika Kohnen, Amy Werblin
Art Director—Sarah Arrington
Design Director—Brian Gartside
Designer—Sophia Del Plato