Proud Parent

Proud Parent

Proud Parent

Proud Parent

(Unused) Illustrations for Oreo's 2020 pride campaign

(Unused) Illustrations for Oreo's 2020 Pride campaign

(Unused) Illustrations for Oreo's 2020 Pride campaign

(Unused) Illustrations
for Oreo's 2020
Pride campaign

For Pride 2020, 360i devised a campaign for Oreo targeted at the parents of LGBTQ children. The Proud Parent campaign is about encouraging these parents to come out in support of their kids.

For Pride 2020, 360i devised a campaign for Oreo targeted at the parents of LGBTQ children. The Proud Parent campaign is about encouraging these parents to come out in support of their kids.

For Pride 2020, 360i devised a campaign for Oreo targeted at the parents of LGBTQ children. The Proud Parent campaign is about encouraging these parents to come out in support of their kids.

For Pride 2020, 360i devised a campaign for Oreo targeted at the parents of LGBTQ children. The Proud Parent campaign is about encouraging these parents to come out in support of their kids.

For Pride 2020, 360i devised a campaign for Oreo targeted at the parents of LGBTQ children. The Proud Parent campaign is about encouraging these parents to come out in support of their kids.

In the design explore phase we started with some very illustration-heavy designs, eventually deciding that illustration was not the right direction for the brand. This work was ultimately killed and unused.

In the design explore phase we started with some very illustration-heavy designs, eventually deciding that illustration was not the right direction for the brand. This work was ultimately killed and unused.

In the design explore phase we started with some very illustration-heavy designs, eventually deciding that illustration was not the right direction for the brand. This work was ultimately killed and unused.

In the design explore phase we started with some very illustration-heavy designs, eventually deciding that illustration was not the right direction for the brand. This work was ultimately killed and unused.

In the design explore phase we started with some very illustration-heavy designs, eventually deciding that illustration was not the right direction for the brand. This work was ultimately killed and unused.

oreo_5-5-2020_v2@0.25x
heart-website
cookietype-website

Oreo heart and cookie design in collaboration with Brian Gartside

Oreo heart and cookie design in collaboration with Brian Gartside