Proud Parent
(Unused) Illustrations for Oreo's 2020 pride campaign
For Pride 2020, 360i devised a campaign for Oreo targeted at the parents of LGBTQ children. The Proud Parent campaign is about encouraging these parents to come out in support of their kids.
For Pride 2020, 360i devised a campaign for Oreo targeted at the parents of LGBTQ children. The Proud Parent campaign is about encouraging these parents to come out in support of their kids.
For Pride 2020, 360i devised a campaign for Oreo targeted at the parents of LGBTQ children. The Proud Parent campaign is about encouraging these parents to come out in support of their kids.
For Pride 2020, 360i devised a campaign for Oreo targeted at the parents of LGBTQ children. The Proud Parent campaign is about encouraging these parents to come out in support of their kids.
For Pride 2020, 360i devised a campaign for Oreo targeted at the parents of LGBTQ children. The Proud Parent campaign is about encouraging these parents to come out in support of their kids.
In the design explore phase we started with some very illustration-heavy designs, eventually deciding that illustration was not the right direction for the brand. This work was ultimately killed and unused.
In the design explore phase we started with some very illustration-heavy designs, eventually deciding that illustration was not the right direction for the brand. This work was ultimately killed and unused.
In the design explore phase we started with some very illustration-heavy designs, eventually deciding that illustration was not the right direction for the brand. This work was ultimately killed and unused.
In the design explore phase we started with some very illustration-heavy designs, eventually deciding that illustration was not the right direction for the brand. This work was ultimately killed and unused.
In the design explore phase we started with some very illustration-heavy designs, eventually deciding that illustration was not the right direction for the brand. This work was ultimately killed and unused.
Oreo heart and cookie design in collaboration with Brian Gartside
Oreo heart and cookie design in collaboration with Brian Gartside