The TRULY Gold Exchange was a special livestream event where fans submitted their ~internet~ gold (photos, videos, etc) to be appraised live by drag superstar Monét X Change, who decided what it was worth in TRULY Gold (Iced tea!)

In creating the look and feel for the campaign, we wanted it to look: "uncut gems", and "strip mall pawn shop but elevated". And this is the result. 

The TRULY Gold Exchange was a special livestream event where fans submitted their ~internet~ gold (photos, videos, etc) to be appraised live by drag superstar Monét X Change, who decided what it was worth in TRULY Gold (Iced tea!)

In creating the look and feel for the campaign, we wanted it to look: "uncut gems", and "strip mall pawn shop but elevated". And this is
the result. 

The TRULY Gold Exchange was a special livestream event where fans submitted their ~internet~ gold (photos, videos, etc) to be appraised live by drag superstar Monét X Change, who decided what it was worth in TRULY Gold (Iced tea!)

In creating the look and feel for the campaign, we wanted it to look: "uncut gems", and "strip mall pawn shop but elevated". And this is the result. 

The TRULY Gold Exchange was a special livestream event where fans submitted their ~internet~ gold (photos, videos, etc) to be appraised live by drag superstar Monét X Change, who decided what it was worth in TRULY Gold (Iced tea!)

In creating the look and feel for the campaign, we wanted it to look: "uncut gems", and "strip mall pawn shop but elevated". And this is the result. 

The TRULY Gold Exchange was a special livestream event where fans submitted their ~internet~ gold (photos, videos, etc) to be appraised live by drag superstar Monét X Change, who decided what it was worth in TRULY Gold (Iced tea!)

In creating the look and feel for the campaign, we wanted it to look: "uncut gems", and "strip mall pawn shop but elevated". And this is the result. 

The colors are inspired by the flavors of TRULY's new tea. The typography is inspired by the utilitarian, stark sans serifs that are common of strip mall pawn shops. Truly's brand font which is wide in proportion, was paired with the condensed Brans, for a wide and narrow combination that evokes the stretched and distorted type of pawn shops, but in an elevated way.

The colors are inspired by the flavors of
TRULY's new tea. The typography is inspired by the utilitarian, stark sans serifs that are common of strip mall pawn shops. Truly's brand font which is wide in proportion, was paired withthe condensed Brans, for a wide and
narrow combination that evokes the stretched and distorted type of pawn shops, but in an elevated way.

The colors are inspired by the flavors of TRULY's new tea.
The typography is inspired by the utilitarian, stark sans serifs that are common of strip mall pawn shops. Truly's brand font which is wide in proportion, was paired with the condensed Brans, for a wide and narrow combination that evokes the stretched and distorted type of pawn shops, but in an elevated way.

The colors are inspired by the flavors of TRULY's new tea. The typography is inspired by the utilitarian, stark sans serifs that are common of strip mall pawn shops. Truly's brand font which is wide in proportion, was paired withthe condensed Brans, for a wide and narrow combination that evokes the stretched and distorted type of pawn shops, but in an elevated way.

The colors are inspired by the flavors of TRULY's new tea. The typography is inspired by the utilitarian, stark sans serifs that are common of strip mall pawn shops. Truly's brand font which is wide in proportion, was paired withthe condensed Brans, for a wide and narrow combination that evokes the stretched and distorted type of pawn shops, but in an elevated way.

Credits

Credits

Credits

Credits

Credits

Agency—360i
CCO—Menno Kluin
ECD—Devon Hong
Creative Director—Ilana Wolstein
Group Creative Director—Peter Wood
Design Director—Brian Gartside
Senior Designer—Sophia Del Plato
Art Director—Christian Maine De Biran
Copywriter—Daniel Freeda

Agency—360i
CCO—Menno Kluin
ECD—Devon Hong
Creative Director—Ilana Wolstein
Group Creative Director—Peter Wood
Design Director—Brian Gartside
Senior Designer—Sophia Del Plato
Art Director—Christian Maine De Biran
Copywriter—Daniel Freeda

Agency—360i
CCO—Menno Kluin
ECD—Devon Hong
Creative Director—Ilana Wolstein
Group Creative Director—Peter Wood
Design Director—Brian Gartside
Senior Designer—Sophia Del Plato
Art Director—Christian Maine De Biran
Copywriter—Daniel Freeda

Agency—360i

CCO—Menno Kluin

ECD—Devon Hong

Creative Director—Ilana Wolstein

Group Creative Director—Peter Wood

Design Director—Brian Gartside

Senior Designer—Sophia Del Plato

Art Director—Christian Maine De Biran

Copywriter—Daniel Freeda

Agency—360i

CCO—Menno Kluin

ECD—Devon Hong

Creative Director—Ilana Wolstein

Group Creative Director—Peter Wood

Design Director—Brian Gartside

Senior Designer—Sophia Del Plato

Art Director—Christian Maine De Biran

Copywriter—Daniel Freeda